In celebration of Mother Nature’s hardworking pollinators, Madre Earth presents a new offering.
We partnered with Activist Chloe Nørgaard’s Wildflower Boom – a worldwide creative planting initiative and environmental art collective – to launch new limited run Madre Earth tees that have been hand-dyed with natural, plant-based dyes from Oaxaca, Mexico.
Each 100% recycled cotton tee, made by Everybody.World, features a screen-printed motif custom-designed by LAND that highlights the critical role that pollinators such as bees and butterflies play in sustaining our environment.
The tees were hand dyed by our friends at Casa Don Taurino in Oaxaca using local plants including wild-harvested marigold flowers, pomegranate & avocado skins, and cochineal to create the vibrant orange hue.
Each purchase will include a special pollinator packet with seeds for flowers used in natural dyes.
Proceeds from every Madre Earth x Wildflower Boom shirt sold will support Bat Conservation International, a non-profit organization that creates programs to protect bats around the world.
Specifically, the funds from this project will be directed to help support bat populations in Mexico that are vital to the pollination of agave plants, including those that Madre harvests to make its mezcal.